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Innovative Cities: Eugene, Oregon

28 November 2012

This video was produced by the U.S. Department of State's Bureau of International Information Programs in November 2012. Speakers include: Holly McRae, Bicycle & Pedestrian Advisory Committee; Shane MacRhodes, Eugene Safe Routes to School; Emily Swenson, citizen of Eugene; and Hanna Scholz, Bike Friday.

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Holly McRae: Cycling has to do with sustainability and trying to
reduce carbon footprint.

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[TEXT: Americans are biking to a new future. Innovative Cities
Eugene, Oregon]

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[TEXT: Holly McRae, Bicycle & Pedestrian Advisory Committee]
It was difficult to walk and bike in certain parts of town.

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As a community member, I wanted to help improve those facilities.

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Shane MacRhodes: I work with the city staff advising on ways to make

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[TEXT: Shane MacRhodes, Eugene Safe Routes to School]
cycling and walking and all modes of active transportation easier
and safer.

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McRae: What we’re working towards is creating a network of
infrastructure in order to move people around better.

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MacRhodes: We have six bicycle pedestrian bridges that
cross the river, which is more than there are car bridges.

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[TEXT: Emily Swenson, Citizen of Eugene]
If the streets feel safe for people like me who are carrying young
children,

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it’s possible for a strong bike culture to flourish
like it has here.

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MacRhodes: The sustainable solution pays back economically.

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There’s a lot of businesses that locate in Eugene because of our
bike infrastructure.

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[TEXT: Hanna Scholz, Bike Friday]
The city of Eugene has actually been an extremely valuable partner
for us.

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It allows us to have access to employees that identify with
our customers.

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We focus on building custom bikes. They will fit flying on an
airplane, riding in a bus or a train.

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People travel with them all
over the world, and people see them and then want one.

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People really want to learn how to change into a much more
sustainable way.

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MacRhodes: The things that happen here in Eugene have really
come about through the community asking for them.

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McRae: We feel a responsibility to really, I think, be a leader
in how we move forward and reduce our carbon footprint.

01:01:34.833,01:01:36.750
[TEXT: Americans are biking to a new future]

01:01:36.750,01:01:38.500
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[TEXT: Produced by the U.S. Department of State]