A Responsible Press Office in the Digital Age
17 April 2012
President Obama’s press secretary, Jay Carney, answers questions during a daily news briefing. Transparent and effective government communication is essential in a democracy.
This updated edition of the 2001 IIP handbook A Responsible Press Office: An Insider’s Guide explores the relationship between government officials and the modern news media. A Responsible Press Office in the Digital Age provides guidance to government communicators about how to use social and digital media to provide the public with accurate and timely information concerning public policies, laws, programs and actions.
About the Author
Marguerite Hoxie Sullivan
Why a Press Office and Have the Rules Changed?
The Press Office in the Information Age
• To the Point: Stages in Developing Press Offices
The Press Office at Work
• To the Point: A Day in the Life of the White House Press Secretary
The Proactive Strategic Communications Plan
Carrying Out the Media Campaign
• To the Point: Example of a Media Campaign
Tools of the Press Office
• To the Point: Visuals
• To the Point: Radio
• To the Point: What Makes News?
Web Pages and Social Media
• To the Point: Social Media vs. e-Government
• To the Point: Pool Reporting
• To the Point: Working with Journalists
Interviews in Focus
• To the Point: Speaking On and Off the Record
• To the Point: Dealing with False and Negative News
• To the Point: The Briefing Book
Ethics: Codes of Conduct
• To the Point: Do’s and Don’ts of Dealing with the Media
• To the Point: Forming Groups with Common Interests
(This is a product of the Bureau of International Information Programs, U.S. Department of State. Web site: http://iipdigital.usembassy.gov/iipdigital-en/index.html)