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视频

怎样向投资方推介企业经营方案

2014.09.12

本视频由美国国务院(U.S. Department of State)国际信息局(Bureau of International Information Programs)于2013年10月制作。采访对象是费塞尔•索海尔(Faysal Sohail),CMEA资本公司(CMEA Capital)合伙人和牵牛星集团(Altair Group)董事长。

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[TEXT: Faysal Sohail General Partner, CMEA Capital]
Hi, I'm Faysal Sohail, General Partner CMEA Capital

[TEXT:费塞尔•索海尔,CMEA资本公司普通合伙人]

大家好。我是CMEA资本公司的普通合伙人,

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and Chairman of Altair Group. As an entrepreneur I built

也是牵牛星集团董事长。作为一名企业家,我在硅谷

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three successful technology companies in Silicon Valley.

建立了三个成功的技术公司。

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[TEXT: Brightest Entrepreneurs]
Now as a venture capitalist I look for the brightest entrepreneurs

[TEXT:最聪明的企业家]

作为风险资本家,我需要寻找最聪明的企业家,

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[TEXT: Best Ideas] with the best ideas to build new enterprises.

[TEXT:最好的设想]对于创办新企业拥有最好的设想。

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Investors like me receive thousands of pitches every year.

像我这样的投资人每年收到上千份经营方案。

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When you pitch, it is critical that your passion
and idea grab our attention right away.

你提出经营方案时,关键的问题是,你的热情

和设想必须立刻吸引我们的注意力。

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No two pitches will be alike, but there are
some basic points that can help you succeed.

经营方案各有不同,但有一些

能帮助你们成功的基本要点。

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Get an introduction to the investor from someone they trust.

找投资方信赖的人给予引荐。

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[TEXT: Get an Introduction] A strong
recommendation will create a positive impression.

[TEXT:得到引荐] 有力的

引荐将能留下良好的印象。

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If you don't have a direct connection, don't worry.

如果你没有直接的关系,别担心。

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It is just as critical to know your
investors' background in terms of

同样重要的是,

了解投资人的背景,

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[TEXT: Research Investor] industries, sectors, and stage of companies

[TEXT: 了解投资人] 诸如投入的行业、部门和公司的阶段。

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Search the Internet
and social media for their interests,

搜索因特网

和社交媒体,了解他们的兴趣,

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and look for any articles and books they may have written.

寻找他们可能撰写的任何文章和书籍。

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Once you start the pitch, be yourself and remain confident.

一旦推出自己的方案,就需要心态平和、保持自信。

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[TEXT: Show Your Passion] If you're genuine and passionate, you
can create a personal connection,

[TEXT:显示自己的热情]你如果很真诚,有热情,

就能够建立起人脉关系,

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and this is more important than any facts or figures you bring.

比你陈述的事实和数据更为重要。

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Remember, less is more, and get to the point quickly.

记住,简洁是制胜的法宝,需要直奔要点。

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It is essential to describe your business in a few sentences.

至关重要的是,必须用简单的几句话介绍自己的企业。

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[TEXT: Simplify] If you have slides, use as few as possible,

[TEXT: 简洁明了] 如果采取投影演示,尽量少用,

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with more images than words.

多用图片,少用语言。

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My favorite pitch was an entrepreneur
who started with a wonderful story

我最喜欢的陈述方法是,

有一位企业家先讲一段感人的经历,

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about his passion and why he wanted to build his company.

谈到他的热情以及为什么想创建自己的公司。

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I was immediately hooked on his vision.

我立刻被他的设想打动。

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Once you have described your concept, you
need to explain how you will make money.

陈述自己的观念以后,

还必须说明如何获得盈利。

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Why will the business model work?

自己的经营模式为什么切实可行?

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[TEXT: Project Revenue] What examples in
the market have had similar success?

[TEXT:预测营业收入]市场上有哪些

同样获得成功的例证?

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You will also have to explain how the
investor can monetize their investment.

你必须向投资人说明

如何能让他们的投资获得盈利。

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[TEXT: Take Questions] Finally, make sure to leave time at
the end for questions and comments.

[TEXT:回答问题] 最后,务必留出时间

让他们提问和评论。

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Ask the investor what they thought of the idea

问投资人对你的设想有什么看法

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and accept any criticisms or critiques.

并接受任何批评和意见。

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[TEXT: Follow up] Don't leave without
creating the opportunity to follow up.

[TEXT:后续工作]结束时需要为

后续工作创造机会。

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You can ask the investor what else you should send them,

你可以问投资人应当提交哪些其他材料,

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or you can suggest calling them the following week to catch up.

或者可以建议下一周再次与他们联系以供垂询。

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Creating the right pitch can be
tricky, but if you're composed

推出得体的经营方案

难度很大,但如果你沉着冷静,

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and clear in your vision, investors can be confident of success.

思路清晰,投资人会相信你能获得成功 。

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Remember, the investor is investing in you as much as your idea.

记住,投资人是在给你投资,也是给你的设想投资。

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Good luck.

祝你们好运。

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[TEXT: How will you take the next step? Join the conversation at:

[TEXT:你怎样迈出下一步?请到下列网址参加讨论:


Facebook.com/CoNX
Facebook.com/GISTInitiative]

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[TEXT: Produced By the U.S. Department of State]

[TEXT:美国国务院制作]